Good
HumansTM

Campaign Rollouts,
Brand Activations
& Lovely Stuff

For our clients we are the last mile. An implementation agency that works from idea to in-store, turning original concepts into living, breathing campaigns.

Our Clients

We do good work for...

Puma logo
Coca-Cola logo
Monster Energy logo

CASE STUDY: MONSTER ENERGY

Monster Energy's marketing plan is simple: no above-the-line advertising. They build awareness of their brand with a guerilla presence in-store and by affilliation with extreme sports and events. It works.

Good Humans are a big part of this as we devise and develop their EMEA promotional artwork for events including the F1 Grand Prix, UFC Championships and money-can’t-buy giveaways for Call of Duty. These promotions are adapted for over 72 different countries and for a multitude of display and point-of-sale items to ensure that each campaign receives maximum visibility. We are involved from the ground up, liaising with the whole of their team and suggesting ways they can make an ever bigger impact in store. They even did a feasibility study to see if it would be less expensive for them to in-house the work. They found that not only were we were in fact better value, but we also took 1000 headaches off them. A good sign for the future.

Big promotional stands for monster energy featuring call of duty

CASE STUDY: PUMA

PUMA has the best partnerships. From Rihanna, to Usain Bolt, to Cara Delevingne. The list goes on. They came to us because they needed a campaign concept that could bring together all of their partners and promotions into one consistent idea.

We developed a number of visual concepts and headlines, and put these into in-store mock-ups to bring them to life. They loved what we did and we have so far created international campaigns for Formula 1, The Weeknd and Jay Z.

CASE STUDY: BURN

We do a lot of great work with BURN Energy, but the most fun we had was designing their bold newspaper ‘LISTEN’. This is a 32-page free paper that was distributed across festivals and boat parties in Ibiza and Croatia.

It’s a collection of photo essays and interviews with some of the amazing artists that work with BURN, as well as handy listings for all your summer raving needs. The brief was to be bold, be creative and let their beautiful imagery breathe.

CASE STUDY: MEATliquor

The guiding principle for work for MEATliquor can be summed up in one of their many briefs to us: "Can you make this look cool?" We've been working with them since 2014 and have worked on some brilliantly batshit projects.

Good Humans have been working with MEATliquor since 2014. In that time we have designed everything a restuarant group in the process of going supernova would need. From creating a logo where the brief was simply the lyrics of a Tom Waits song, to designing a poster of a cow drinking milk from its own udders, to making the downright offensive livery of a Nissan Micra that they sponsored to drive across the Mongolian desert, it’s always been with a profane sense of humour.

With 10 restaurants across the UK and one in Singapore, they have been serving ‘burgers, beats and treats’ since 2009, selling what the Guardian once described as the “world’s 1st cult burger”.

We met them just as they were opening joints in Bristol and Islington and they asked us to get involved with the branding. Since then we have redesigned the menus, created logos for five restaurants, made posters, cards, promotional material, T-shirts, and even designed a pair of MEATliquor branded underpants. The list goes on. They are always looking for extremely creative responses to their always-challenging ideas, and it is a pleasure to work with them.

Meat liquor promo sign reading come hungry leave wobbly
Meat liquor promo sign reading we now serve milkshakes with a picture of a cow
Meat liquor menu reading meat mission
Meat liquor discredit card
Meat liquor N1 logo
Meat liquor ed logo
Meat liquor croydon logo

Unless someone like you cares a whole awful lot, nothing is going to get better. It's not.

Dr. Seuss

Campaign Rollouts

Artwork

Our experience speaks for itself. Every year we produce tens of thousands of artworks for our clients to any shape or format to markets across the world.

Renders

We craft vividly alive product protoypes, in-store mock-ups and hyper-realistic picture-perfect shots to show your ideas in the best possible light.

Brand Activations

Point of Sale

We make highly engaging, sales-focused POS that delivers its message in the most powerful ways. From simple, small-screen ads, to intricate in-store displays and everything in between.

Example of some point of sale designs in a shop

Motion

Moving image has never been so crucial to campaign creative. We are experts in the art of creating 3D motion and high-quality film edits to bring your campaigns to life.

Meet the Good Humans

The Good Humans Team

Croney Tronner

Professional Person

Taylor Swift

Musical Director

Morrisey Morrisey

Intern

Troy Crabapple

Crabbing Specialist

Peter Abraham

CEO

Mike Kammerling

Managing Director

Phil Collins

Peneffolist

Andy Parsons

Web Developer

Danny Boyle

Graphic Design

Frank Sinatra

Composer

Little Timmy Tank

Man

Tony Adams

Visual Defender

Virginia Wolfe

Copywriter

Doing Good

For every artwork we send to print, we give a donation to a charity chosen by our staff. We have recently partnered with Unicef, Great Ormond Street Hospital, Help Refugees and Water Aid to bring vital care to those most in need.

Carbon Neutral +

We plant trees every month that go beyond the total of our emissions. These partnership schemes work directly where the need is greatest and provide development projects for local people.