We do good work for...
CASE STUDY: MONSTER ENERGY
Monster Energy's marketing plan is simple: no above-the-line advertising. They build awareness of their brand with a guerilla presence in-store and with affilliation with extreme sports and events. It works.
Good Humans are a big part of this as we devise and develop their EMEA promotional artwork for events including the F1 Grand Prix, UFC Championships and money-can’t-buy giveaways for Call of Duty. These promotions are adapted for over 72 different countries and for a multitude of display and point-of-sale items to ensure that each campaign receives maximum visibility. We are involved from the ground up, liaising with the whole of their team and suggesting ways they can make an ever bigger impact in store. They even did a feasibility study to see if it would be less expensive for them to in-house the work. They found that not only were we were in fact better value, but we also took 1000 headaches off them. A good sign for the future.
CASE STUDY: PUMA
PUMA has the best partnerships. From Rihanna, to Usain Bolt, to Cara Delevingne the list goes on. They came to us because they needed a campaign concept that could bring together all of their partners and promotions into one consistent idea.
We developed a number of visual concepts and headlines, and put these into in-store mock-ups to bring them to life. They loved what we did and we have so far created international campaigns for Formula 1, The Weeknd and Jay Z.
CASE STUDY: BURN
We do a lot of great work with BURN Energy, but the most fun we had was designing their bold newspaper ‘LISTEN’. This is a 32-page free paper that was distributed across festivals and boat parties in Ibiza and Croatia.
It’s a collection of photo essays and interviews with some of the amazing artists that work with BURN, as well as handy listings for all your summer raving needs. The brief was to be bold, be creative and let their beautiful imagery breathe.
CASE STUDY: MEATliquor
The guiding principle for work for MEATliquor can be summed up in one of their many briefs to us: "Can you make this look cool?" We've been working with them since 2014 and have worked on some brilliantly batshit projects.
Good Humans have been working with MEATliquor since 2014. In that time we have designed everything a restuarant group in the process of going supernova would need. From creating a logo where the brief was simply the lyrics of a Tom Waits song, to designing a poster of a cow drinking milk from its own udders, to making the downright offensive livery of a Nissan Micra that they sponsored to drive across the Mongolian desert, it’s always been with a profane sense of humour.
With 10 restaurants across the UK and one in Singapore, they have been serving ‘burgers, beats and treats’ since 2009, selling what the Guardian once described as the “world’s 1st cult burger”.
We met them just as they were opening joints in Bristol and Islington and they asked us to get involved with the branding. Since then we have redesigned the menus, created logos for five restaurants, made posters, cards, promotional material, T-shirts, and even designed a pair of MEATliquor branded underpants. The list goes on. They are always looking for extremely creative responses to their always-challenging ideas, and it is a pleasure to work with them.