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Case Study



Big Dog Energy

BrewDog came to Good Humans with a problem. As the pandemic hit, they swiftly improved their online sales offering and ramped up their at-home-distribution. It was working brilliantly, but they needed to get the message out to their fans and future customers. Fast.


BrewDog devised several impressive promotional campaigns and created their Key Art in-house. They also have an amazing in-house studio but they lacked the resource and the will to do a large social rollout. That’s where we came in.

The creative was split between product and lifestyle, each with multiple variants of promotion, call-to-action and format, with an added A/B headline test for each messaging pillar.

Key Art was supplied as flat Instagram squares which were the jumping off point for multiple sizes and motion graphics to activate the promotions. Once masters were approved we moved to full rollout. The time from the initial call to final delivery was three weeks, with Good Humans delivering 1056 assets.

The results were staggering: online sales grew by 800%. Since then we are delighted to say that we are now working even more closely with BrewDog, delivering regular campaigns across their website and socials every month.

“You guys smashed it. We aren’t used to working with this level of efficiency.”

– BrewDog