Relentless Energy have always partnered with great people, but when they collaborated with Stormzy, things hit a new level. Good Humans had the job of supporting this launch with point-of-sale, trade ads and social media content.
Right before the release of his second album, and just after his remarkable appearance at Glastonbury, Relentless created a limited edition can with Stormzy’s trademark brand #merky. Good Humans were entrusted with delivering this rollout across EMEA – starting with rendering the new can and retouching it to its very best self.
The key visual was multilayered, spattered in black and gold, and intricate to work with. Our job was to make the files as clean and beautiful as possible, and create a master suite so we could roll out the files across anywhere they needed to be (a hell of a lot of places).
Once the master suite was approved, the rollout began which involved posters, banners, totems, pole signs, standees, FSDUs, dumpbins, wobblers, shelf strips, aisle fins and much more.
Web banners and trade ads followed and we even created a moody animation to tease the launch of the can.
The promotion was a remarkable success. Sales of Relentless hit an all-time high, rising to a 30% uplift in the first two weeks of the launch, and the promotion was the perfect cross-pollination for both parties. We were honoured to be involved and loved working on it.
“Insane levels of love for
Good Humans right now.”